Home

Advertisement for The New Scale Motorcycles

in 1921

 

This Advertisement was found in a March 1921  The Motor Cycle magazine

..................

 

It is noticeable in these advertisements that each year the price of the motorcycles are being reduced.

In 1921 a New Scale motorcycle and sidecar would have cost anything up to 160 guineas (168) depending on the model.

Bearing in mind that 168:00 is approximately the equivalent of 5,905.00 in today's money (2012) by the following year the prices had dropped to 130.00  a drop of 1,463.00 in today's money.

And with so many British manufacturers competing for sales, and cost of materials and labour rising, was one of the reasons why so many British Motorcycle Companies went out of business at this time